Marathon death donations rocket http://www.bbc.co.uk/news/uk-england-london-17810769
Monday, April 23, 2012
Tuesday, April 17, 2012
From Mars bars to Motor Cars.Why the 2012 Olympics is just one big advert!
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Is it just me, or does everyone seem to view the 2012 Olympics as nothing more than a "prestige" journey into marketing?
Advertisers now effectively own the games and simply use it to sell their wares, from Mars bars to Motor cars they hit you with a constant barrage of promotional posters,TV ads, magazine articles and internet blurb. The Olympics in it's original form is, sad to say, dead.
I read the other day that BMW have supplied 4000 cars and chauffeurs to ferry "VIP's" around the various venues. Not Eco friendly or electric cars, but real full fat BMW's some M5's included....£40'000 each those!. So what happened to the Congestion charge, carbon footprints and all those Environmental issues that those in power have been banging on about for many years? Oh..wait a minute, that was just a ruse to extract extra "green" tax out of us wasn't it !....silly me!
Billions of Pounds spent, special "deals" for corporations and their cronies. This is not a peoples games, it is an exercise in promotion, sales and money making. The sports themselves are now nothing more than the vehicle that gets extra revenue for those who "support" it. The truth is that the Olympics as it was first established is now dead. The corporations and money men have taken it over little by little year upon year until the whole ethic is forgotten and sadly it is not the National flags and the pride of the athletes that is the main focus of the media, more the inevitable adverts which will be rammed down our throats, fill the gaps during the TV coverage and be splashed all over the stadium.
R.I.P Olympic games...After surviving thousands of years of wars, civil upheaval and disease they have finally been killed by 21st century commercialism .
Is it just me, or does everyone seem to view the 2012 Olympics as nothing more than a "prestige" journey into marketing?
Advertisers now effectively own the games and simply use it to sell their wares, from Mars bars to Motor cars they hit you with a constant barrage of promotional posters,TV ads, magazine articles and internet blurb. The Olympics in it's original form is, sad to say, dead.
I read the other day that BMW have supplied 4000 cars and chauffeurs to ferry "VIP's" around the various venues. Not Eco friendly or electric cars, but real full fat BMW's some M5's included....£40'000 each those!. So what happened to the Congestion charge, carbon footprints and all those Environmental issues that those in power have been banging on about for many years? Oh..wait a minute, that was just a ruse to extract extra "green" tax out of us wasn't it !....silly me!
Billions of Pounds spent, special "deals" for corporations and their cronies. This is not a peoples games, it is an exercise in promotion, sales and money making. The sports themselves are now nothing more than the vehicle that gets extra revenue for those who "support" it. The truth is that the Olympics as it was first established is now dead. The corporations and money men have taken it over little by little year upon year until the whole ethic is forgotten and sadly it is not the National flags and the pride of the athletes that is the main focus of the media, more the inevitable adverts which will be rammed down our throats, fill the gaps during the TV coverage and be splashed all over the stadium.
R.I.P Olympic games...After surviving thousands of years of wars, civil upheaval and disease they have finally been killed by 21st century commercialism .
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